Report shows 75% of Canadians are fans of women's sport – but finding games a challenge

A recent report reveals that 75% of Canadians are now fans of women's sports, reflecting a significant increase in interest over the past two years. Despite this growing enthusiasm, the study highlights a glaring gap where the demand for women's sports far outstrips the availability of games to watch. This imbalance underscores a critical need to improve the discoverability and accessibility of women's sports, which is essential for sustaining and growing this burgeoning fan base. Addressing these challenges could pave the way for greater recognition and support for women's sports in Canada.