REI got roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blamed a Meta AI tool

REI recently stirred up quite a bit of controversy with an Instagram ad featuring a bike with two sets of handlebars, which many found perplexing. The company later explained that the odd ad was supposedly the handiwork of a Meta AI tool, which they claim led to the unusual design. This incident highlights the risks of relying heavily on automated tools for marketing, as it can lead to miscommunications that confuse and annoy consumers. Despite the apology, the mishap underscores the importance of human oversight in AI-generated content.