Red Lobster’s disastrous ‘Endless Shrimp’ deal was owner’s scheme to squeeze profits: lawsuit

The "Endless Shrimp" promotion, which cost Red Lobster millions and led to its bankruptcy, is now alleged to have been a deliberate ploy by owners to drain profits rather than a genuine marketing failure. The lawsuit suggests the owners exploited the deal to cut costs and boost their personal wealth, disregarding the chain's financial health. This case highlights how aggressive profit-maximizing strategies can backfire spectacularly, shaking the trust of consumers and employees alike. It raises critical questions about corporate accountability and the ethics of profit-driven decisions.