Red Lobster lost millions on its endless shrimp disaster. Shareholders say it was a ‘car crash’ designed to squeeze profits

Red Lobster's failed "endless shrimp" promotion led to significant financial losses, with shareholders alleging that the strategy was a disastrous "car crash" intended to boost profits for parent company Thai Union at the restaurant's expense. The lawsuit claims Thai Union manipulated the promotion to drive up its seafood sales, ultimately resulting in the chain's bankruptcy. This debacle highlights the risks businesses face when prioritizing short-term gains over long-term sustainability, potentially impacting investor confidence and the future of the company.