Record tira novela turca de confronto contra Brasil na Copa para evitar vexame no Ibope
AI Summary
Record is making significant changes to avoid a major ratings blow-out during its broadcast of Brazil versus Haiti in the World Cup on Friday. The network is pulling a Turkish telenovela to compete head-to-head with both Globo and SBT, who are also airing the match. This strategic shift underscores the intense competition for viewership in Brazil, especially during prime-time World Cup matches, where ratings can significantly impact a network's overall performance and advertising revenue.
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