REALFRUIT® Gummies Wants Canadians to Keep It Real This National Underwear Day

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Postmedia has not reviewed the content. by GlobeNewswire REALFRUIT® Gummies Wants Canadians to Keep It Real This National Underwear DayAuthor of the article: You can save this article by registering for free here. Or sign-in if you have an account.An underwear collection made with real fruit fibres, proving REALFRUIT is made with real fruit. GNWCandy brand teams up with Canadian designer Leeland Mitchell to create limited-edition underwear made with real fruit fibresTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountTORONTO, Aug. 05, 2026 (GLOBE NEWSWIRE) — This National Underwear Day, REALFRUIT® Gummies is redefining what it means to keep it real, proving that authenticity starts underneath – even in the underwear drawer.Inspired by a simple belief that if it has fruit on the label, it should be made with real fruit. REALFRUIT Gummies is shining a spotlight on the growing number of candy “fruit imposters”: products that feature fruit as part of the flavours, imagery, or descriptions on their packaging, but contain no real fruit.REALFRUIT Gummies is taking its real fruit promise somewhere no candy brand has gone before: to an iconic underwear brand famous for putting fruit on their undies. To bring its belief to life, the brand has teamed up with celebrated Toronto designer Leeland Mitchell for National Underwear Day to recreate the undies using 100% real fruit fibres, turning a familiar wardrobe essential into a cheeky and literal expression of its real fruit standards.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“At REALFRUIT Gummies, we are proud to be made with real fruit and no artificial colours or flavours,” said Cassidy White, Brand Manager, REALFRUIT. “We figured National Underwear Day was the perfect opportunity to start with what’s underneath by creating underwear that’s actually made with real fruit fibres.”Designer Leeland Mitchell embraced the unexpected challenge, translating the brand’s philosophy into a wearable conversation piece.“This collaboration was unlike anything I’ve worked on before,” said Leeland Mitchell. “Taking the idea of ‘keeping it real’ and bringing it to life through underwear made with real fruit fibres was such a fun creative challenge. Hopefully it gets people smiling and thinking a little differently about what authenticity really means.”While the REALFRUIT Undies are not for sale, Canadians can enjoy something just as authentic every day with real fruit in every pack of REALFRUIT Gummies; available in Medley, Superfruit, Tropical and Sour – always made with real fruit, and no artificial colours or flavours. Shop REALFRUIT at your local retailer and for more information, visit darefoods.com or follow REALFRUIT on Meta @darerealfruit.REALFRUIT® Gummies are proudly made by Dare Foods, a Canadian family-owned company that has been making some of the country’s most loved snack brands since 1889. Made with real fruit, REALFRUIT® Gummies have earned a loyal following among Canadians for their great taste and quality ingredients. For more than 135 years, Dare Foods has been dedicated to producing innovative, high-quality food enjoyed across North America and in more than 50 other countries. Learn more at: www.darefoods.comQuinn Densmore Senior Client Service Manager qdensmore@harbingerideas.com This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.