Rating récord: el Mundial revivió los números de la televisión abierta
AI Summary
The soccer World Cup has brought a significant revival to traditional television viewership, with football matches, especially those featuring the national team, drawing massive audiences and setting new ratings records. This resurgence is particularly notable given the recent decline in traditional TV's popularity. The renewed interest highlights how major sporting events can captivate the public and temporarily shift viewing habits, underscoring the enduring appeal of live sports on traditional TV.
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