Rare Beauty’s Viral Blush Gets an Off Campus Main Character Glow-Up

Ella Bright is the very first celebrity ambassador for Selena Gomez's beauty brand. Her launch includes a special bundle of her favorite Rare Beauty products.ByJul 16, 2026 10:00 PMTagsCourtesy of Rare BeautyGarrett Graham might have made Hannah Wells blush, but the only thing making Ella Bright's cheeks rosy is this viral liquid blush. Rare Beauty, the makeup brand founded by Selena Gomez, just announced its very first celebrity ambassador in a special campaign starring the Off Campus star. The Made You Blush campaign features several Off Campus-inspired suitors trying to make Ella blush with no success. Turns out, you don't need a man. The only thing you (and Ella) need is your favorite liquid blush: Rare Beauty's Soft Pinch Liquid Blush. Alongside the campaign, the brand released a special bundle with all of the actor's favorite Rare Beauty products to achieve a perfectly rosy look. Keep reading to shop all of the products included in Ella's edit. Ella Bright's Favorite Liquid Blush: Rare Beauty Soft Pinch Liquid Blush in HopeWant a Diffused Look? Blend It With This Brush: Rare Beauty Soft Pinch Blush BrushThe Lip Product That Goes Perfectly with the Blush: Rare Beauty Soft Pinch Lip Oil Stick in MuseRare Beauty Soft Pinch Liquid BlushThis viral liquid blush is beloved by everyone, and Ella Bright is no exception. The shade included in the bundle is Hope, a nude, light mauve pink that works for every undertone. Rare Beauty Soft Pinch Lip Oil Stick​A 3-in-1 glossy lip oil in a stick is perfect if you're looking for a comfortable, non-sticky formula that's pigmented and lasts for up to eight hours. The shade Muse is a juicy, nude beige color in a darker tone than your typical nudes.Rare Beauty Soft Pinch Blush BrushBuilt specifically for the Soft Pinch Blush, this angled brush promises to easily apply pigment-rich formulas with a soft touch and blend them into a gorgeous diffused look.How We ChooseThe E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.