Rainbow warned its models that AI meant fewer jobs. Then their doppelgängers appeared.

Rainbow, a long-standing retailer, informed its fashion models that artificial intelligence would lead to fewer job opportunities, suggesting that AI lookalikes would take over some roles. The models claim that their own images are being used to create these digital doppelgängers, raising concerns about the future of their profession. This development highlights the broader implications of AI in the fashion industry, potentially disrupting traditional roles and sparking debates on the ethical use of personal likenesses in technology.