Queen of Christmas Mariah Carey heralds the holiday season in a $20K Gucci gown

See more of our coverage in your search results. Mariah Carey wears a $19,500 crystal-embroidered gown in Gucci’s holiday campaign. Gucci The Queen of Christmas has checked in for the season. Mariah Carey stars in Gucci’s new holiday campaign, a short film directed by “Spring Breakers” filmmaker Harmony Korine. In it, hotel staff race to ready a Christmas bash for Carey, 57, who dons more than $50,000 of the label’s glitziest wares over the course of two looks. Harmony Korine, the filmmaker behind “Spring Breakers,” directs the festive short film. Gucci Hotel porters race to stack presents and trim the tree ahead of the singer’s arrival. Gucci Her first look pairs a silk dress covered in butterflies with a long faux fur coat. Gucci Upstairs, Carey finds the holiday party already in full swing. Gucci The video opens on a pair of Gucci logo stiletto boots ($2,300) emerging from a black car, followed by the sweep of an extravagant fur coat (a piece from the not-yet-in-stores cruise 2027 collection, where Carey sat front row). Inside the hotel, porters scramble to haul up stacks of presents, string tinsel and deck the tree. Guests, meanwhile, tuck gifts beneath its branches and light candles before the star of the show arrives. By the time Carey steps out of the elevator, the party is already underway. The “We Belong Together” singer makes her entrance in a butterfly-printed dress ($4,600) accessorized with a blinged-out double-G logo choker ($2,400), crystal-studded frameless sunglasses ($1,295) and a purple Gucci Aperitivo shoulder bag ($3,550). Shop ’til you drop with Post Wanted Save time and money with the latest deals, discounts, trends, reviews and more. Thanks for signing up! The label also launched a special butterfly collection with shimmering metallic pieces inspired by iridescent wings. Gucci “All I want for Christmas is you,” the singer, 57, croons to the camera. Gucci Last December, she wore creative director Demna’s $48,000 tiger-print coat around Aspen. LAGOSSITV/ THE DAILY STARDUST / BACKGRID Carey sat front row at Gucci’s Times Square cruise show in May. Getty Images for Gucci The winged print is part of Gucci’s new Butterfly special collection, inspired by the iridescent shimmer of butterfly wings. It’s a motif Carey knows well: She named her 1997 album “Butterfly” and has made the motif her signature, down to her beloved Van Cleef & Arpels ring. Inside the bash, the pop legend reappears in a new outfit: a champagne-hued asymmetrical dress ($19,500) covered in glittering crystals. After making the rounds among Gucci-clad guests, the singer turns to the camera to deliver the final line: “All I want for Christmas is you.” Carey has been a fixture in Gucci since Demna’s debut collection for the house arrived in September 2025. Last December, she stepped out in Aspen in his $48,000 tiger-print shearling coat layered over the label’s $5,000 GG crystal-embroidered leggings. The campaign arrives as Carey’s annual Christmas takeover gets rolling. She released her yearly “It’s Time” video on Nov. 1, and her Christmastime tour heads overseas this month, with stops in Brazil and England before wrapping in Malta on Dec. 8. Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space. In order to do so, we've created a simple set of rules that will improve your experience. Simply put, keep it civil. Your post will/might be rejected if it contains: Spam Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind Attacks on the identity of other commenters or the article's author User accounts will/might be blocked if we notice: Continuous attempts to re-post comments that have been previously moderated/rejected Racist, sexist, or homophobic comments Attempts or tactics that put the site security at risk So, how can you be a power user? Stay on topic and share your passion. Feel free to elaborate to get your point across. 'Like' or 'Dislike' when you are filled with emotions! Protect your community. Use the report tool to alert us when someone breaks the rules. Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!