Purple ube’s viral rise is turning a Filipino staple into a global trend — but supplies are tightening
Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social media sensation.
Original Source
Read the full article at Cnbc →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.