PROJECT PUMA PLUS. Explores “Functional Beauty” for FW26
SummaryPROJECT PUMA PLUS. returns for FW26 with a focus on “functional beauty.”Natural textures and muted tones inform relaxed, understated sportswear.The collection launches October 16 through PUMA Japan and select retailers.PUMA has unveiled the Fall/Winter 2026 installment of PROJECT PUMA PLUS., continuing the capsule line it introduced for SS26. Built around the concept of “wearing functional beauty,” the project places PUMA’s sports-performance expertise within a contemporary wardrobe desig...
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