Proceeds From Parke’s New Pink Sweatshirt Support Breast Cancer Patients and Their Families

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. To mark the first day of Breast Cancer Awareness Month, internet-famous fashion brand Parke has unveiled its second collection in partnership with Pink Aid, a nonprofit providing support for women facing the financial burden of breast cancer. The 11-piece lineup — boasting assorted shades of pink on Parke’s staple styles — spans loungewear, accessories and, of course, the viral Varsity Mockneck. Parke Varsity Mockneck in Partnership With Pink Aid Colorway: Courage. Parke tapped three cancer survivors, advocates and content creators to front the October campaign: Miranda McKeon, Victoria Glass and Victoria Price. McKeon, who was diagnosed with stage III breast cancer at just 19, was also named Parke’s Philanthropic Marketing Advisor. As for the collection, 27 percent of all proceeds support Pink Aid’s mission. Prices range from $17 for the Claw Clip to $150 for the striped robe. Other pieces include sweatpants, lounge pants and a merino wool and cashmere triangle scarf. The capsule’s sweatshirts feature an embroidered pink heart on the sleeve. Since launching in 2022, Chelsea Parke’s direct-to-consumer clothing line has taken social media by storm. What started as reworked denim quickly turned into limited-release loungewear, most notably, Parke’s signature mockneck, known to sell out within minutes of online drops. By April 2026, the viral fashion brand made its way into Target stores nationwide. Shop the full Pink Aid 2.0 collection, available while supplies last, at Parke.com. Plus, check out what’s left of Parke’s debut Collegiate Collection in partnership with ’47 sportswear, and Parke’s newly launched Fall 2026 drop. Related: Mary Tyler Moore’s Most Famous Fits Inspire a New Collection Benefiting Diabetes Research