Prince Gyasi Turns His Distinctive Visual Lens to Maison Martell

Maison Martell has named Ghanaian visual artist Prince Gyasi as its new creative partner. Beginning an ongoing creative dialogue, the appointment will center on his bold artistic style – which featured in Pharrell’s 2025 FEMMES exhibition and Apple’s Chasing the Light series – for a line-up of creative works reimagining the Cognac maison’s heritage.“Martell’s ability to respect its heritage while remaining open to new forms of expression feels very familiar to my own practice, where I often draw...