Prime Day Apple Watch deals: Series 12 all-time low, Ultra 4 $100 off, ceramic, more

The massive Amazon fall Prime Day sale is now officially live with some of the best deals ever on AirPods Pro 3 and AirPods Max 2, alongside new all-time lows on the M6 Mac mini at up to $150 off, but the 2026 Apple Watch deals are now in full force as well. Loads of Apple Watch Series 12 configurations have now hit the best price ever and we are even seeing the new Apple Watch Ultra 4 at nearly $100 off. Scope it all out down below. The brand new Apple Watch Series 12 landed last with the new Dark Brass treatment alongside an assortment of new band colorways, and the Amazon fall Prime Day sale is now delivering the lowest prices to date. You’ll now find various configurations marked to new all-time lows at just shy of $50 off, including both the standard GPS models, the GPS + Cell variants, and this Dark Bronze 46mm model with that gorgeous Dark Bronze Milanese Loop I have my eye on. 42mm Apple Watch Series 12 $350 (Reg. $399) 46mm Apple Watch Series 12 $400 (Reg. $450) 42mm Apple Watch Series 12 GPS + Cell $450 (Reg. $500) 46mm Apple Watch Series 12 GPS + Cell $500 (Reg. $550) Should you upgrade to the Apple Watch Series 12? Check out 9to5Mac’s full review to help you decide. While the new Apple Watch Ultra 4 fall Prime Day deals have been somewhat unreliable thus far, there are various configurations popping in and out of stock at the lowest prices ever – you’ll find both the standard configs and the higher-end setups with the Milanese Loop at nearly $100 off right now. As of the time of writing, one of the highlights options here is the Black Titanium Apple Watch Ultra 4 with the latest Burgundy Trail Loop down at $699.99 shipped, or $99 off the list price. But again, the Milanese Loop configs are also dropping down to Prime Day pricing here today as well. Black Apple Watch Ultra 4 w/ Burgundy Trail Loop $700 (Reg. $799) Natural Apple Watch Ultra 4 w/ Milanese Loop $800 (Reg. $899) Alongside the usual aluminum and Titanium Series 12 releases, Apple also introduced a new, super elegant-looking Apple Watch Series 12 in ceramic. This, much like its counterparts in the traditional horological world, very much comes at a premium, but we are just starting to see the first notable discounts live as part of the Amazon fall Prime Day event. 46mm Apple Watch Series 12 Ceramic GPS + Cell $900 (Reg. $949) Apple didn’t launch a next-generation, entry-level SE series model this year, but it did refresh the experience with some new band options and Prime Big Deal Days is delivering the first cash discounts since: Apple Watch SE 3 40mm Midnight $199 (Reg. $249) Apple Watch SE 3 40mm Starlight $199 (Reg. $249) Apple Watch SE 3 44mm Midnight $229 (Reg. $279) Apple Watch SE 3 44mm Starlight $229 (Reg. $279) FTC: We use income earning auto affiliate links. More.