Poppi wants its next employees to come from social media

Poppi’s culture team is not to be confused with HR. “It’s pop culture,” Sophia Sesto, VP of Culture, tells Fast Company—and they’re hiring. The buzzy prebiotic soda brand is looking to fill five social media roles, ranging from entry-level to leadership positions. But rather than just posting listings on LinkedIn, Poppi is playing to its strengths and fashioning its latest recruitment push like a brand campaign. It’s a playbook that has helped turn Poppi into a $500 million-a-year business in...