Popeyes, DoorDash, Red Lobster: Why brands are begging to get the ‘Mexican mom’ treatment

On TikTok, one creator is giving brands free logo makeovers. She doesn’t change their color schemes, their fonts, or their imagery. All she changes is their spelling, inspired by her mom’s Mexican accent. “Day 1 of changing company logos to how my Mexican mom pronounces them,” TikToker Emily Rose wrote in her first video, where she changed Walmart into Gual-mar. On Day 2, Papa John’s Pizza became Papa Yon’s Peek-za. On Day 3, McDonald’s became MackDonals. But it was when Rose gave her mom’...