Pop Culture Mentions, Direct-to-Consumer Strategy Drives Levi's Earnings
Levi's CEO Michelle Gass said that both celebrity ad campaigns and organic pop culture moments have contributed to Levi's boosted outlook as the jeans brand collaborated with Beyonce and were featured on the fashion forward FX series 'Love Story.' Gass also discussed supply chain consideration as US-based companies face higher transportation costs and tariffs on manufacturing. (Source: Bloomberg)
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