Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

A Bloomberg investigation has revealed that Phia, a shopping startup co-founded by Phoebe Gates and Sophia Kianni, allegedly engaged in "cookie stuffing," a deceptive practice where it earned affiliate commissions and credit for sales it didn't actually generate. This practice has raised serious concerns about the integrity and transparency of the company's business model, especially given its high-profile founders. This scandal could potentially undermine consumer trust and raise questions about the ethical standards within the tech startup community. For more details, readers should check out the full article on TechCrunch.