Pharmaceutical ads may influence which drug AI recommends, new research finds

Next time you ask AI for medical advice, you may want to consider whether it’s been influenced by Big Pharma. Prescription drug advertisements are everywhere, and may affect AI’s recommendations, according to a study published in The Lancet Digital Health this week. The study authors conducted experiments with a dozen consumer-facing LLMs, including versions of Claude, Gemini, and GPT—made by Anthropic, Google, and OpenAI, respectively. Clinical guidance or commercial inf...