Pharma found its way into sports
If you’ve spent any Sunday this fall watching an NFL broadcast, you may have noticed a shift in the advertising landscape. Alongside the team logos between third-down stops and touchdown drives were cancer screening messages from Novartis, extending beyond national broadcasts into local stadiums across six NFL franchises. Meanwhile, if we look to Major League Baseball, AbbVie has established itself as MLB’s first official pharmaceutical partner, while also bringing its brain health awareness cam...
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