Pete Wicks takes on girlfriend Olivia Attwood as he lands rival show about cosmetic surgery and ‘looksmaxxing’

PETE Wicks is taking on his girlfriend Olivia Attwood with a rival ITV reality show. The star is teaming up with his close pal Sam Thompson for a brand new programme all about male self-improvement and cosmetic surgery. Pete Wicks has landed a brand new TV show with Sam Thompson Credit: Splash He will be rivalling Olivia Attwood’s programme The Price of Perfection Credit: ITV It looks to directly rival his girlfriend Olivia’s series The Price of Perfection, which has become a runaway success for the network. The three-part series, Sam and Pete: Dying To Look Good, will air on ITV2 and ITVX and follow men who are dying to achieve the perfect look. Sign up for the TV newsletter Thank you! It will see them meet men who take part in the trend known as ‘looksmaxxing’ as well as cosmetic surgery and ‘biohacking’. In the series, Sam and Pete will also try out the various different treatments and try and understand the pressures on men to look good and the rising standard in beauty and physical perfection. Their series will see men striving for physical perfection Credit: PA The couple will now become TV rivals Credit: Getty Olivia is currently three series deep into The Price of Perfection in which Olivia explores various cosmetic surgery procedures to see how far people are willing to go to achieve their desired look. It means the boyfriend and girlfriend duo will be competing against one another with their new programmes. It is Sam and Pete’s latest project together after establishing themselves as a media double act. They first met when they were both looking for love on E4‘s Celebs Go Dating. Most read in TV Since then, they have hosted podcast Staying Relevant as well as various social media livestreams with one another. Pete also hosts a weekly radio show on Kiss FM with girlfriend, Olivia. Comment now