Perion CEO Tal Jacobson Says The Future Of Ad Tech Is Autonomous Execution
The advertising industry is entering a new phase where AI systems do more than recommend optimizations—they execute them autonomously. According to Perion CEO Tal Jacobson, execution engines can adjust budgets, pacing, and cross-channel campaigns in real time, eliminating delays that reduce performance. Platforms like Outmax and Perion One aim to unify signals across social, CTV, display, and DOOH, creating a shared learning layer that continuously improves campaign outcomes. As automation takes...
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