Pepper just got a DTC glow-up

When’s the last time you thought about pepper? Designers working in the consumer packaged goods category have reimagined many a pantry staple over the past several years, including olive oil, tinned fish, and even chili crisp, but pepper has remained as forgotten as it is ubiquitous. A playfully chunky new brand is giving the category design intentionality, functionality, and visual appeal—and could point to where food brand design is headed. Michael Laniak [Photo: Cory Vanderploeg/courtes...