Peppa Pig backlash as US company Hasbro requires child actors to sign voices over to AI

Hasbro's controversial new contract terms are causing a stir in the entertainment industry by requiring child actors from the beloved show Peppa Pig to sign over their voices for use in AI. Over 1,000 industry professionals have signed an open letter condemning this clause, highlighting concerns about consent and the ethical implications of using children's voices in AI without their ongoing permission. This move matters because it raises significant questions about the future of voice acting and the rights of young performers in the age of artificial intelligence.