Payment friction doesn't show up on a P&L, but it costs small businesses customers

Payment friction, the inconvenience small businesses face when customers struggle with payment processes, quietly drains their customer base. A recent survey highlights that small businesses are losing customers due to payment issues, which aren't reflected in their profit and loss statements. This hidden cost is increasingly hard to absorb, potentially impacting business growth and sustainability. The implications suggest a growing need for streamlined payment options to keep customers satisfied and loyal.