Patagonia just made a brilliant change to its website—and it could change the way we shop

On Patagonia’s website, starting today, you can shop for new and used clothing at the same time. The company first launched its resale platform, Worn Wear, nine years ago, making it a pioneer in the brand-owned secondhand clothing space. The platform lets customers send back used clothing in exchange for a gift card; the clothing is then cleaned, repaired, and sold at a deep discount to someone else. But until now, you had to open a different website to actually buy refurbished Patagonia...