Party City store closures started a war to win over its customers. Two very different retailers are on the front lines

Michaels is expanding its party supply and celebration offerings.  In September 2025, the arts and crafts retailer introduced The Party Shop at Michaels, an in-store shopping experience that brought party supplies, balloons, and other celebration essentials to its shelves. This year, its product selection will grow even further.  In a May 13 press release, Michaels announced it is expanding its in-store party supply assortment and introducing new in-store experiences, with pl...