PARCO’s Summer 2026 Campaign Transports Us to the Desert

PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative’s theme, "Let go, Let in," shifts the setting from a lake to a sand-filled mirage, unfolding a brand-new story under the desert sun.For this campaign, Paris and Shanghai-based photographer Kin Chan Coedel was appointed as the creative director. Styling was handled by Zipeng Li, art director and stylist for W Magazine China and BoF500. Music was another added...