Paramount and WBD’s messy rebrand histories visualize an industry in crisis mode

With Paramount Skydance now set to merge with Warner Bros. Discovery, CEO David Ellison is about to control some of the most recognizable logos in American entertainment. But a very recent history of the companies’ multiple rebrands over the past few years, which typically combined heritage marks with contemporary branding, shows an entertainment industry in flux. In retrospect, their brand evolutions act as visual shorthand: Both the quantity of the changes and the business ratio...