Para refor�ar Eliana, Globo compra formato que por pouco n�o foi ao ar com Faust�o e Silvio Santos

Globo acquired the rights to the popular British game show "The Weakest Link," which is set to become a key segment on Eliana's "Em Família" program in the second half of the year. The format almost aired with Faustão and Silvio Santos in the past, but ultimately didn't make it to the screen. This move aims to bolster Eliana's show, which has been a staple in Brazilian television, by adding an internationally recognized and engaging game format to its lineup. The strategic purchase highlights Globo's efforts to enhance its programming and maintain its competitive edge in the entertainment market.