Panera just put a 30-drink limit on its once-unlimited beverage subscription

Panera Bread has introduced a new 30-drink limit on its popular Sip Club subscription, moving away from the once-unlimited beverage offering. This change aligns with other subscription services that are tightening rules around account sharing to prevent misuse and encourage individual participation. The move is part of a larger initiative to revamp its loyalty program, aiming to enhance customer engagement and revenue. This shift could impact how loyal customers interact with the brand, potentially prompting a reevaluation of their subscription benefits.