Overcoming personal branding’s biggest challenges: 148 ideas and insights to take control of how people think about you

Ryan DiLazio was a rock star at his job. On paper. It was 2022, and DiLazio was a manager of social marketing and strategy at a global advertising agency, where he was working with such brands as Sour Patch Kids, Chicken in a Biskit, and Nutter Butter, all subsidiaries of the food giant Mondelēz International. Technically, DiLazio’s role only encompassed ideating social media concepts and scheduling them, but he was regularly taking on more creative work, too—including designing Instagram pos...