Outgoing Apple CEO delivers the bad news: Prices are going up ↦
AI Summary
Tim Cook revealed in an exclusive interview with the Wall Street Journal that Apple will be increasing prices for its products due to soaring global costs for memory and storage. He emphasized that these price hikes are a necessary response to the current market conditions. This move underscores the broader challenges tech companies face amid rising raw material prices, which could have implications for consumers and the competitive landscape of the tech industry.
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