Description Angle down icon An icon in the shape of an angle pointing down. Smokey John's has been serving barbecue in Dallas, Texas, since 1976. It was already losing money when a devastating fire destroyed the entire restaurant in 2017. So, brothers Brent and Juan Reaves had to rebuild it from scratch. Their bet paid off. Today, Smokey John's makes nearly $4 million in annual revenue and goes through roughly 2,000 pounds of brisket each week. The brothers explain what it takes to keep a 50-year-old barbecue business alive while continuing their father's legacy. Smokey John's has been serving barbecue in Dallas, Texas, since 1976. It was already losing money when a devastating fire destroyed the entire restaurant in 2017. So, brothers Brent and Juan Reaves had to rebuild it from scratch. Their bet paid off. Today, Smokey John's makes nearly $4 million in annual revenue and goes through roughly 2,000 pounds of brisket each week. The brothers explain what it takes to keep a 50-year-old barbecue business alive while continuing their father's legacy. Show more
Our restaurant burned down. Now we make $4 million a year.
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