Orderful’s $35M Series C targets the service model that has defined EDI for decades

Orderful has secured $35 million in Series C funding to overhaul the Electronic Data Interchange (EDI) service model, which has remained largely unchanged for decades. Founder and CEO Erik Kiser believes the current EDI system has been ineffective for 40 years not due to technical limitations but because of a lack of innovation. This investment signals a significant shift in how businesses might approach EDI, potentially making it more efficient and accessible. The move could reshape logistics and supply chain operations by addressing long-standing inefficiencies in data exchange.