OpenAI’s ad strategy faces a major reality check

It wasn’t long ago that pundits predicted OpenAI’s advertising business could eventually overshadow those of Meta and Google. The company was similarly upbeat. But a new report on the early numbers suggests that optimism may be misplaced. The study, from Emarketer, estimates that OpenAI’s U.S. ad revenue will fall 90% short of its five-year target. The firm did not forecast OpenAI’s global revenue. OpenAI had projected ad revenue of $2.5 billion this year, with a goal of more than $100 bil...