One Company Runs Every Airline And Hotel Dining Program — Here’s How It Works

Airline and hotel dining programs look like separate loyalty products, but most of them are really just different labels on the same underlying business. For decades, one company lineage — from Transmedia to iDine to Rewards Network — has powered nearly all of them, using the same basic model to bring in diners, buy points from loyalty programs, and delier guests to restaurants through rebates.