One Cause. Many Partners. One Shared Purpose.

Muscat: The 2026 Blood Donation Drive brought together businesses, community organisations and their networks to encourage blood donation and support patients who depend on regular transfusions. Asha Enterprises LLC and Europcar Oman & Bahrain, together with The Diplomatic Club, AmCham Oman, British Business Forum Oman (BBF), INMECC, Crowe Oman and the Oman Hereditary Blood Disorders Association, joined forces for the initiative, which concluded on 10 September at The Diplomatic Club with a strong response from donors and participants.The initiative was organised to support patients living with hereditary blood disorders who depend on regular blood transfusions as part of their ongoing treatment and care. By encouraging voluntary blood donation, the drive aimed to help strengthen the availability of blood for those who rely on transfusions and raise greater awareness of the importance of regular donation.As the host venue, The Diplomatic Club provided an important platform for members, partner organisations and the wider community to participate in the initiative.Charm Majolica, Director, The Diplomatic Club, said:“The Diplomatic Club is proud to bring people and organisations together for a cause that has a direct and lasting impact on our community. Blood donation is a simple act of generosity that can make a meaningful difference to those in need. Through initiatives like this, we want to create meaningful opportunities for our members, partners and wider community to come together, contribute and make a real difference.”The involvement of business and community networks helped extend the reach of the initiative beyond the event itself, encouraging individuals to participate and contribute.Rebecca Olson, CEO, AmCham Oman, said:“Strong communities are built when businesses and organisations look beyond their individual roles and come together around a shared purpose. The response to this Blood Donation Drive demonstrates the power of networks — not simply to spread a message, but to motivate people to act. We are very proud to have supported an initiative with such direct human impact.”Maggie Jeans OBE, Founder Director, British Business Forum Oman, said:“Giving blood is one of the simplest ways an individual can make an immediate difference to another person’s life. As a business community, we also have a responsibility to encourage that spirit of giving. It was wonderful to see so many organisations use their connections to bring people together for such an important cause.”For patients living with hereditary blood disorders, maintaining a reliable supply of blood can be an important part of their ongoing treatment. Every donation can therefore make a meaningful difference to individuals and families who depend on regular transfusions.Davis Kallukaran, Founder Director, INMECC, said:“Partnership has real value when it moves beyond business and contributes to the wider community. This initiative brought together different organisations, networks and individuals around one very clear objective — encouraging more people to donate blood and support those whose lives depend upon it. INMECC is pleased to have been part of that collective effort.”Salman Asim Al Sabri from Oman Hereditary Blood Disorders Association said:“Blood donation is a simple act of kindness that can save lives and bring hope to patients in need, especially those living with hereditary blood disorders. Let us all support this noble cause and make a real difference in our community.”Reflecting on the initiative, Nitin Sapre, Group CEO of Asha Enterprises LLC, said:“The success of this year’s Blood Donation Drive is a reflection of the extraordinary support we have received from our partners and the community. We are deeply grateful to the Oman Hereditary Blood Disorders Association, The Diplomatic Club, AmCham Oman, British Business Forum Oman, INMECC and Crowe Oman for bringing their networks, commitment and energy to this initiative. Above all, we thank every donor who came forward. It is this collective spirit that allows an initiative such as this to grow and create meaningful impact.”Asha Enterprises LLC and Europcar Oman & Bahrain extend their appreciation to all partners, donors, volunteers and team members who contributed to the 2026 Blood Donation Drive. Their collective efforts helped create greater awareness around the importance of regular blood donation and encouraged members of the community to give back in a meaningful way.* * *