Oman to showcase investment opportunities in London

London: Oman will host the “Live Oman” initiative in London from September 21, presenting the Sultanate’s urban development projects, real estate opportunities and investment prospects to international investors and buyers.The multi-day initiative seeks to position Oman as a destination for living, investment, tourism and business, while directly connecting Omani developers with potential investors in the British market. The “Live Oman” pavilion will showcase ownership and investment opportunities in projects including Sultan Haitham City, Al Thuraya City and Muscat Bay, alongside opportunities in Oman’s free zones.The campaign will use a targeted business-to-business approach, with meetings planned across more than 55 locations in London, including private members’ clubs, luxury hotels and wealth-management offices in Mayfair, Marylebone and Belgravia.Under the slogan “Reimagine Your Future,” the initiative will promote Oman’s combination of quality of life, security, natural environment and investment potential. It will also highlight the country’s more than 2,000km coastline and international trade links.The initiative is being supported by the Omani Embassy in London, particularly in facilitating engagement with British investment institutions and stakeholders.Together, the two initiatives underline Oman’s broader push to modernise logistics through emerging technologies while strengthening its international investment appeal.