Olivia Rodrigo’s new album ditches her iconic brand. Is it a marketing masterclass or a misstep?
With her first two albums, Olivia Rodrigo established a pattern. Her signature color? Purple, which served as the backdrop for both covers. Her naming convention? Four-letter words, stylized in all-caps: SOUR for her 2021 debut and GUTS for her 2023 follow-up. But on Thursday, April 2, Rodrigo shocked her fans with the announcement of her third album, titled you seem pretty sad for a girl so in love. The cover art, which features Rodgrio upside down on a swing framed against a grayish-b...
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