October Prime Day Is Here—Shop the Best Deals Before They’re Gone

Amazon Prime Big Deal Days have arrived. Like the super-sale you know and love in July, this shorter, two-day version features markdowns across key categories like fashion, beauty, tech, and home. As a shopping editor who’s covered every Prime Day for the past 3 years, I’m no stranger to a good sale, and I’m spying several key markdowns you’ll want to shop as soon as possible.Here, our team will highlight the best deals to shop before the sale ends—think Apple gadgets, Korean skincare, Dyson vacuums, and even Kendall Jenner’s Kate Spade bag for under $100.Shop Early October Prime Day DealsJump to:Best Tech DealsBest Fashion DealsBest Beauty DealsBest Home DealsBest Fitness DealsBest Travel DealsWhen are Amazon’s Prime Big Deal Days?What is on sale during October Prime Day?Do you need to be a Prime member to shop?Best Tech DealsAmazon’s tech deals include headphones, TVs, Bluetooth speakers, and other useful gadgets. We don’t expect to see Apple headphones, Kindles, and other buzzy items discounted like this again until Black Friday.Best Fashion DealsBefore you spend full price in the New Arrivals section, peruse Amazon’s markdowns from Gap, Madewell, Levi’s, and other popular brands—I’m spying some key fall trends hiding among the discounts. You can also save on entry-level designer bags from labels like Michael Kors, Staud, and Kate Spade New York.Best Beauty DealsOctober Prime Day is a great time to restock your go-to skincare products, upgrade your hair tools, or find a new fragrance. We’ve spotted a few Readers’ Choice Beauty Award winners included in Amazon’s current beauty deals.Used by Sabrina CarpenterLong-Time Editor FavoriteBest Home DealsYour space deserves a little glow-up before nesting season begins. If you’re a college student, use Amazon’s home deals to finish decorating your dorm or get your study setup ready for midterms. (Just look at that faux leopard rug!).Best Fitness DealsThere’s no better motivation to hit the gym than cute new workout clothes or sneakers. Use the sale to level up your at-home workouts and recovery sessions, too.Perfect for Work-from-HomeBest Travel DealsHoliday travel will be here before you know it. Your shopping budget will soon be going to gifts, so it’s worth grabbing a new suitcase or portable charger now if you need one.Great for Red-Eye FlightsWhen are Amazon’s Prime Big Deal Days?Amazon Prime Big Deal Days are October 6 and 7. Some items may still be marked down after the sale ends, but discounts will likely be smaller.What is on sale during October Prime Day? As promised, Amazon dropped thousands of discounts spanning all key categories: fall fashion, Korean skincare, hair tools, home decor, small kitchen appliances, tech gadgets, and suitcases, to name a few. Keep an eye out for markdowns from big-name brands like Apple, Dyson, and Adidas.Do you need to be a Prime member to shop? While Prime Day is technically open to the public, a vast majority of discounts are only be available to Prime members, so it’s worth securing a membership before you finalize your cart—or at least starting the free 30-day trial. Members get fast, free shipping on most items and access to Prime Video’s massive streaming library. (Right now, Amazon is even throwing in free Grubhub+.) If you’re a student between the ages of 18 and 24, you can get an extended six-month trial period and half off your membership.Become a Prime MemberSarah Maberry is a shopping editor at Hearst Magazines, covering fashion, beauty and pop culture. As a trend forecaster and fashion historian, she analyzes viral products and trends on a deeper level, helping readers find the best deals, gifts, and celebrity-worn items. When she’s not writing for ELLE, Harper’s BAZAAR, Town & Country, Esquire, Cosmopolitan and other publications, she can be found roaming the Museum at the Fashion Institute of Technology (her alma mater) or sewing her own couture while she binge-watches reality TV.