NZ Muscle boss says he ‘lost sight of some of the values’ after products pulled from sale

Dion Roosenbrand, the boss of NZ Muscle, admits he strayed from the company's core values after a video raised concerns about the labeling of their products, leading to a product recall. His family has reportedly faced threats, highlighting the serious consequences of such controversies. This incident underscores the importance of corporate integrity and transparency, as consumers and stakeholders are increasingly vigilant about product safety and ethical practices. The fallout could have lasting implications for Roosenbrand's business and his personal life.