'No customer or user wakes up and says, "I hope I get to talk to a chat bot or an AI agent today"': Survey claims brands which sound more "human" will get ahead in the AI age

A recent survey reveals that consumers prefer genuine human interactions over AI-driven ones, using bots and AI agents primarily for initial assistance, similar to search engines. Brands that manage to convey a more human touch are poised to lead in the AI era, as customers seek authentic connections. This insight underscores the importance of blending AI tools with human elements to enhance customer satisfaction and engagement, suggesting that a human-centric approach remains crucial in an increasingly automated world.