Nikita Bier steps down as X’s head of product

X. The 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. Carlos Barria/REUTERS In his X post announcing the departure, Nikita Bier says 'running this app is a 24/7 job and it's now time for me to take a breather' MANILA, Philippines – Nikita Bier, who joined social media platform X as its head of product in 2025, announced via X on Thursday, August 6, that he will step down from his role but will continue in an advisory capacity. Bier led a number of changes on X, such as introducing the “About this account” feature, which showed the country of origin of a particular account — and thus exposing how some popular US political influencer accounts were hiding their non-US-based status. Bier also tried to crack down on engagement bait and content creation thievery in an attempt to fix or adjust how monetization works for creators on X. In his X post announcing his departure, Bier said that “running this app is a 24/7 job and it’s now time for me to take a breather.” Aside from the advisor role at X, Bier did not say what was next for him down the road. Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor.Serving the X community has been the privilege of a lifetime. X is, and will remain, the most… pic.twitter.com/hHpnY30L6c— Nikita Bier (@nikitabier) August 5, 2026 – Rappler.com How does this make you feel? Loading