Nike's British Air Jordans Are as Handsome as They Are Hairy

Double Tap to ZoomSneakersThe Air Jordan 4 "London" Is Handsome & HairyFolks all over the world love Air Jordans. Over the years, the brand has shown that the feeling is quite mutal, dropping sneakers inspired the biggest cities around the globe. Think Milan-themed Air Jordan 1 Mids and all-black leather Jordan 10s inspired by New York City.Now, it's time for an Air Jordan 4 for London.The brand's done a clean grey Air Jordan 1 for the city before. Now, it's getting a nice-looking Jordan 4 in its honor. Emphasis on nice-looking. Nike's "British" Jordan 4 lands with faded hairy suede, plus classic grey and washed red accents. It even comes with a vintage-style shoebox, which further leans into the sneaker's "aged" aesthetic.Your Highsnobiety privacy settings have blocked this Instagram post.There's also some clever "LDN" branding throughout, as well as a "Say Less" message on the inner tongue tag. The London connection is unclear there, but I think I understand the broader point. Less talking, more flexing.Your Highsnobiety privacy settings have blocked this Instagram post.A few years ago, the Jordan 4 got a KAWS-coded all-grey makeover inspired by the streets of Paris. Now, it's getting washed in a London-inspired color scheme.Speaking of which, the Air Jordan 4 "London" sneakers are expected to drop on Nike's website in September. And good news (for Englanders): the shoes are reportedly a UK-exclusive.Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping for recs on all things fashion, footwear, and beauty.We RecommendNike’s Bubbly Runner Gets the Tonal Treatment For RecoveryThe Seven Best Nike Sneaker Releases This WeekNike’s Latest Baller Is Serving Ice-Cold Watermelon SodaNike’s Weird Tabi Sneaker Lets Its Hair Down Nike Put Another Beautifully Techy Sweater on Its Smartest SneakerWhat To Read NextNike's Crisp Black Denim Air Maxes Are Only Part "Jeaker"Nike’s Iced-Out Snakeskin Air Forces Are Seriously Cold (Blooded) Miu Miu's Quirky, Spiky Leather Mule Is a Piece of Weird '90s NostalgiaNike's British Air Jordans Are as Handsome as They Are HairyWith Clothes This Good, You Only Need One Collection a YearNike’s Bubbly Runner Gets the Tonal Treatment For Recovery