Nike CEO Announces Supply Restrictions for Air Jordan Retro Models

During Nike's Q1 FY2027 earnings call on October 1, CEO Elliott Hill announced a plan to significantly reduce the supply of Retro models from the iconic Air Jordan series, the hallmark of Jordan Brand.The Air Jordan series once sparked fierce competition on every release date, with pairs trading at premium prices on the secondary market. As of 2026, however, it has become commonplace to see store shelves lined with various retro models, with some even sitting on discount racks. Addressing this d...