NFL Touched Down in Paris Last Week, Here’s What Happened

Last Sunday, the first-ever NFL game in France took place at Stade de France. A landmark moment for American football, the league made sure to mark its arrival with a jam-packed schedule of events, retail pop-ups, and fan-zone activations around Paris. The week kicked off with the opening of a dedicated NFL Shop presented by American Express in Galerie Joseph. As a temporary home for all things NFL, the pop-up brought Pittsburgh Steelers and New Orleans Saints team merch to the central Marais di...