Next gen crabbers use social media to tell their story and sell their catch

Two young entrepreneurs on the Chesapeake Bay are redefining the traditional crabbing industry by leveraging social media to tell their unique stories and market their catch. One of them is gaining popularity through creative TikTok videos, while the other sticks to classic methods, blending tradition with innovation. This shift is not just about marketing but also highlights the changing demographics in an industry that has long been dominated by older generations. Their success could signal a broader trend of younger people revitalizing and modernizing time-honored crafts.