Newsstand: Michigan adds in-stadium advertising at The Big House

Tweets Of The Day U-M athletics is bringing advertising to Michigan Stadium beginning this football season. Details from the U-M press release:Michigan Athletics announced today (Wednesday, Aug. 19) the Leaders and Best Champion Partners Program, a carefully developed initiative that will bring select advertising opportunities inside Michigan Stadium. The program reflects a strategic approach to supporting student-athletes amid the rapidly evolving college athletics landscape, while preserving the tradition, character and unmatched game-day experience of the iconic 99-year-old venue. The inaugural group of Leaders and Best Champion partners includes Coca-Cola, Meijer and Google Gemini, each selected for alignment with Michigan’s values and commitment to delivering a fan-first experience. These partners will be integrated through clean, tailored, and thoughtfully designed activations that respect the tradition of Michigan Stadium while enhancing engagement for fans. Developed in collaboration with Learfield’s Michigan Sports Properties, the program is designed to align new revenue opportunities with Michigan’s traditions and fan expectations in Ann Arbor. “The Leaders and Best Champion Partners Program reflects the next step in Michigan Athletics’ proud tradition of excellence,” said Warde Manuel, U-M’s Donald R. Shepherd Director of Athletics. “This is not a departure from who we are, but an evolution that strengthens our ability to remain a national leader, compete for championships, and support our student-athletes in the modern era of college athletics. “Meijer is proud to be a longtime partner of University of Michigan Athletics, with our presence at The Big House reflecting the deep pride we share with fans across the state,” said Melissa Conway, director of Community Partnerships & Giving at Meijer. “As a Michigan-based company, we’re honored to stand alongside an organization committed to creating memories and incredible experiences for our communities, and to celebrate the fans who support the Leaders and Best.” The program is delivered in coordination with Learfield and its Michigan Sports Properties team, which serves as the exclusive multimedia rights holder for Michigan Athletics and manages all sponsorship and brand partnership efforts on behalf of the Wolverines. “The Leaders and Best Champion Partners Program reflects a thoughtful balance of tradition and opportunity,” said Kim Damron, president of Learfield Sports Properties. “We’re proud to work alongside Michigan Athletics on an approach that honors the legacy of the Big House, supports student-athletes and creates long-term value for fans, partners and the future of the University of Michigan.” NBC Sports’ John Fanta delivers his take on his interview with Bryce Underwood at Big Ten Media Days. Michigan departs for Lithuania and Croatia today, set to play three exhibition games against foreign competition. Food ✅ Culture ✅ Hoops ✅The Wolverines’ trip to Lithuania and Croatia has it all. Trey McKenney, Elliott Cadeau and JP Estrella preview the trip with MSTV’s Ed Kengerski.#GoBlue pic.twitter.com/6MxAu51xdV— Michigan Men's Basketball (@umichbball) August 19, 2026 A look at Michigan football fall camp: Michigan has added Bowling Green to its 2029 schedule. Quote Of The Day “Obviously, we’re going to be one of the top rushing offenses, we believe, again, and a lot of that goes way deeper than just the five O-linemen. It’s the perimeter run game with the receivers, and you’ve got to be able to block. And then off of that is being able to win man-to-man, sit in zones and be a smart football player and make plays that way.”— Michigan wide receivers coach Micah Simon Headlines Of The Day • Clayton Sayfie, The Wolverine: Reading between the lines: Michigan ‘can pound the rock, but we want to be able to sling it, as well’• Ethan McDowell, The Wolverine: From The Road: Intel on Antijuan Wilkes Jr., Michigan’s top in-state recruiting targets• Clayton Sayfie, The Wolverine: Michigan football depth chart two weeks info fall camp: Offense• Chris Balas, The Wolverine: Michigan football mid-camp intel: The wide receivers• Clayton Sayfie, The Wolverine: Five things to know about Columbia transfer Kenny Noland landing at Michigan